Whether it’s Facebook, Twitter, Instagram, LinkedIn, TikTok, Snapchat, YouTube, Reddit, Pinterest, Messenger, Telegram, WhatsApp, WeChat or any other platform I might have missed, they all have one thing in common.
They need your eyeballs.
The more eyeballs, the more they can charge for their ads. The advertisers need eyeballs and will move to the platform which has the most eyeballs. Eyeballs = $$$ billions.
We’re talking serious dosh here, the more controversy there is in the world, i.e. racism, covid, masks, vaccines or even Matt Hancock, the socials love it. They need controversy in the world, they need people fighting against each other, they need massive division.
So here’s a theory for you, yes indeed it could be called a conspiracy theory. What if these platforms employ people to start the controversy on some platforms, let’s call them ‘Doom Influencers’. I know it sounds mad, but if your business is valued in the billions and competing with other billion dollar companies, then surely it makes sense to pay someone a small amount of money, somewhere far far away in a distant land, who can sit on their computer and just watch the controversies appearing in the world and make them even bigger.
It makes sense right? But worse still is your comments in reaction to whatever might be going on. I have seen people write about racism every single day, recently I’ve seen posts on mask wearing.
Algorithms are hugely powerful, they can score comments based on sentiment and the socials know the more negative sentiment, the more eyeballs, the more reactions and the more they can tell advertisers how popular their platform is.
Sure you can keep commenting, losing your rag, raging about stuff, commenting and tagging and getting others to agree with you, but all you’re doing is lining the pockets of multinational tax dodgers.
Originally published at https://www.stayingaliveuk.com on July 15, 2021.