Sludge Theory is alive, well and thriving everywhere!

Image by Kevin White — The Noun Project

All of us have experienced sludge, especially via the World Wide Web. Let’s examine the theory briefly;

The two defining characteristics of a sludge (Thaler, 2018) are “friction and bad intentions” (Goldhill, 2019). While Richard Thaler strongly advocates nudging for good by making desirable behaviour easier, a sludge does the opposite: It makes a process more difficult in